A "How to Train Your Dragon" Halloween

Throughout my search, 95% of the available Halloween products from the How to Train Your Dragon brand are targeted towards children. The products sold include costumes, accessories, baskets, and some adult costumes. Below is a table that organizes these products:

Almost all of the costumes target ages 4 and up, and are equally available for boys and girls. They also sell accessories sold separately from these main costumes. I believe they did this to maximize profit from their Halloween merchandise, while simultaneously targeting older children, 7 years and up. As for adults, there is a smaller selection of costumes available. As for toys, there is just one figurine available. A less advertised Halloween product is on their “Rise of Berk” app. This app offered an update this week and once updated, the village in the app became littered with Jack-O-Lanterns. Additionally, they made a Halloween themed digital card pack called “Dreadfall Pack” that is accompanied by a digital costume once purchased for $4.99. These products do not work towards benefiting a child’s educational, social-emotional or cognitive needs, alternatively, they are geared towards play and entertainment.

These products further the image of the brand because the costumes and accessories serve as free advertising, and source of revenue. The small details on the app do not draw in more players, but the limited time, themed cards, are a good tactic to generate money through a different platform.

How to Train Your Dragon did not create an excess of unrelated products just to make a profit off of Halloween merchandise. Instead, their Halloween merchandise, simply allows fans to dress up as characters from their programming.

In terms of connecting with their television programs, the costumes match the show Riders of Berk, targeted to ages 7 and up. Despite their newly released toddler Netflix series, there was a major lack of costumes for toddlers.

Overall, this brand stayed in line with their content, yet I do wonder if a new film was recently released, would an excess of themed products be sold?

The Limited Time "Dreadfall Pack"

The Limited Time "Dreadfall Pack"